Is nobody going to talk about the fact that Atari re-entered the console market?

[Azzanation]

Atari Vault on Steam has a bunch of Atari Classics on it for those who want to try out some classics. 
They haven't mentioned much on this system yet. I am sure when they announce more info on the specs and games it will be a bigger topic.
This sounds more like a collectors item then a mainstream platform.