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Pyro as Bill said:
Do you think it would have sold the same without the DVD player if the price stayed the same? Do you think PS3 would have sold at $599 if it didn't have a BluRay player?

They added value to the system and dual use stopped them from being packed away or collecting dust.

Sony originally wasn't going to have DVD playback with the PS2.  With DVD playback, the PS2 required three microprocessors as opposed to two without DVD playback.  So would the PS2 have been cheaper if there were no DVD playback?  Reasonably, yes.