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Reggie, Microsoft and Sony all know the 4k audience is too limited. Microsoft is just using the 4k power gimmick to create options to draw console enthusiasts PS4 and Xbox One. Sony used checkerboard rendering for a reason. Its was too early and too expensive two years ago.

 

Reggies right though. At this juncture, intelletual property is more valuable right now. Microsoft should get acquainted with that idea. Lets hope Nintendo gets more third party exclusives because the multiplats that they currently have are weak.