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zygote said:
If they are not careful the hype could die down and reverse the trend. Consumer hype is there for good reason, but it also hangs fragile on the word and opinions of others.

They have strong big games coming to keep hype, Splatoon 2 is next month and of course Mario Odyssey will probably be bigger even Zelda BotW, and like they wrote, they increase shipment from next month.