Aeolus451 said:
Look up what scarcity marketing is and maybe look up anything on the history of nintendo's shortages. You'll see a pattern if you're being honest with yourself. |
Okay, as requested, I've looked it up and I found it at the following web page:
https://www.sitepoint.com/scarcity-marketing/
And it's defined as follows:
"Scarcity marketing involves motivating people to buy something by telling them there is a shortage in what is available and a limited time to act. The goal is to create a sense of urgency through an aggressive call to action; to make people scared that they will not be able to acquire something that they want if they don’t act fast."
And an example is given:
"One of the most notable examples of scarcity marketing – the Disney Vault – started during the 1980s. Walt Disney Studios Home Entertainment began to reissue limited editions of their films and urge consumers to purchase these films before they went back into the “Disney Vault.” Because each Disney film is only for a limited time before it is put in the vault and not made available for several years until it is released again, consumers are driven to act fast when a new video is released."
I'm noticing a difference however: in the Disney Vault example, Disney urges consumers to purchase these limited edition films before they go back to the "Disney Vault" helping to create a sense of urgency.
Contrast this to Nintendo that has said numerous times that it plans to up production of the Switch for the sake of meeting demand:
https://www.wsj.com/articles/nintendo-to-double-production-of-switch-console-1489728545
http://time.com/4705071/nintendo-switch-production/
https://www.ft.com/content/7edcebea-4207-11e7-82b6-896b95f30f58
http://bgr.com/2017/06/22/where-to-buy-nintendo-switch-online-shipments-increasing/
http://cogconnected.com/2017/06/nintendo-switch-shortage-apology/
http://www.ign.com/articles/2017/06/15/e3-2017-nintendo-working-to-scale-up-switch-production
As for the history of Nintendo hardware shortages, understand that a shortage can have multiple causes: supplier purposefully holding back supply is one, supplier underestimating demand is another. How does one distinguish between the two?
This brings me back to a question I asked you before and you have yet to answer: how does one distinguish between a product being scarce because the supplier is intentionally holding back supplies and a product being scarce because demand is beyond manufacturing and supply chain capabilities?
