specialk said:
You're linking opinion articles and blog posts fairly consistently. Your Forbes opinion piece cites Apple's iPhone 5 being backordered as an example of scarcity marketing. Your polygon opinion article cites Apple as a company with a firm grip on supply chain management that is able to meet demand. (i.e., you can just walk into an Apple store and buy an iPhone) Your links don't even agree with eachother. Nintendo shipped 18.6 million Wii's in FY 2007. What was their actual production capacity? 20 million 25 million? 30 million? |
Every article of any kind is an opinion piece in reality, sherlock holmes. You're ignoring valid points just because you don't like idea that nintendo is using a well known marketing strategy to help sell their products. You'd rather go with the idea that nintendo is so incompetent that they can't produce enough product to keep up with demand even years after something has been out. There's many cases of shortages with nintendo's products. The people running nintendo for all these years must be diaper-wearing idiots if you're right.
Somehow, I'm the one out to hate on nintendo by trying explain that their repeated shortages of their products are a sign of nintendo being smart by using scarcity marketing to market their products so their sales ultimately increase. 
Their production capacity is irrelevent in this context because we don't what it could upped to or lowered to based on Nintendo's tactics in marketing it. It just needs to be lower than demand for scarcity marketing to work.
