I think the X is going to be an hard sell. Sony are going to cut the price of the Pro and market it as the cheapest machine to play 4k gaming. Also the S was marketed as a 4k device now they are going to be marketing another 4k device with the consumer wondering "didn't they just upgrade there console last year"? The X will sell to the hardcore console gamers but after that demand will probably diminish.
What people fail to understand that Sony could easily build a more powerful console like the X but they were a lot more smarter and focused. They wanted a 4k gaming machine that will also appeal to the casual gamer. Price was important and they hit the right spot with the price. MS have aimed for the hardcore console crowd but that is a smaller market. That said, the X is a very appealing console to me, just not the mass market.
