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IkePoR said:
S.T.A.G.E. said:
Stop signing contracts for exclusives. Build up your own studios spencer or be dominated by your competiton. Still has yet to figure out that what makes Sony and Nintendo development so special is that they have dedicated studios that fans depend on by name on their own.

I'm really starting to think it's far too late for the Xbox brand.  I wouldn't be surprised if the the Xbox division is the running joke of the entire company.

With the money Microsoft has its not too late for them. If they were any other company though, Microsoft would have to be forced to work on their first party sooner and in a more desperate fashion. the fact that they have the money to weather the lashings of their competitors is what makes them lazier and have more patience about the lack of first party.  Their most hardcore of fans dont demand more from them like Sony and Nintendo fans do after being accustomed to higher quality offerings.