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drkohler said:
I think they were somewhat outmaneuvered by Sony.
It was said that Sony had acquired most of the advertising rights for the "cool 3rd party stuff". That seems true as we didn't see a single trailer of all those games at the presentation. In the end, the whole thing appeared somewhat barren of "cool stuff". 2D side scrollers, cartoonish stuff, and for heaven's sake: Minecraft, weren't really the right stuff to show 4k superiority. So it didn't help at all that most of the stuff they did show is easily reproducible on a PS4 Pro with the same perceived quality.
It will be interesting to see what Sony does today. If they fall into the "show all the cool 3rd party stuff" trap then XBox fans can simply add "...and it will look better on the X" (and probably be right in some cases).

It has nothing to do with being outmaneuvered This is a tortoise and the hare situation. Microsoft comes out with third party developing their ip or just exclusives and relies heavily on that to prove they are invested in first party. Sony like Nintendo invests in overall quality and their own idea of what gaming should be. Microsoft can play the reliant on third party and best place to play multiplat glass line. This is what happened last gen when they ran out of exclusives by mid gen and sonys first party started to unload on Microsoft and even the media started to notice. This is a generational example of internal mediocrity by Microsoft. They just don't have the standard that Sony has and that how Sony caught up to them last gen and that's also why Sony can have a commanding lead against them when they are beating them. Not only that but their portfolio is one of considerable dominance in first, second and third party. If we're talking long term unless Microsoft fixes their first party Sony  will ALWAYS have their number