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DélioPT on 09 June 2017
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NightlyPoe said:
DélioPT said:

I'm not claiming they have nothing for 2018. What i'm "claiming" - and claimed in our last conversation - is that a) they have only announced Fire Emblem and b) they have shown zero intent in hyping people for 2018.
And if you think that they don't need to hype people because Switch is doing so well, then why do Sony and MS hype consumers? Specially, Sony. They have sold so much, why bother with hyping the following year?

Are you asking why Nintendo does things differently?

Look, the Switch only had one game announced for it until it had less than 2 months until launch.  As late as October, Forbes kept running articles predicting that it wouldn't make its March launch, when it turned out to hit in early March because it seemed prepostrous that a system that still hadn't debuted would be out so soon.

The focus on games that are coming out imminently seems to be paying off.  Zelda's attachment rate is miraculous.  Mario Kart 8 is right up there.  Right now they're focusing on hyping up Arms and then they'll move right onto Splatoon.  Nintendo seems to have realized that constantly hyping the next big thing way down the line can be a good marketing strategy, but so can keeping your consumers focused on the here and now.  Teasing them with something they want and then hitting them with it immediately before they can be distracted by the next shiny object.

In that sense, 2018 is several marketing cycles away for Nintendo.  Yes, there needs to be a big fish out there somewhere, but right now that's Mario.

It wouldn't surprise me at all if sometime in October or November, they bring out Fire Emblem and give it an early-2018 release and that will be all until a huge Nintendo Direct in January where they announce half a dozen games, most of them coming out between March-July and announcing their flagship title for Autumn.

"The focus on games that are coming out imminently seems to be paying off."
What's paying off is the attractive concept, Zelda and M8... so far.

So, you believe that keeping your costumers in the dark is a good idea?
You also believe that the best way to gain new customers is also keeping them in the dark and not hyping their consoles or making people confident that, this time, they can buy a Nintendo console without second-thoughts?
I sincerely disagree.
Not only me, but if not everyone, pretty much everyone operates in a simple way: show what you have for this year and the next.

Either Nintendo struck gold in marketing strategy (software reveal planning) and nobody realised that or they are just way wrong.

I could speculate, but it would be just that, speculation.