I would say that a Switch could be appealing to casual audiences, specifically parents with kids. Recently, I always see parents needing to buy a distraction for their kids so they can play games on long drives and not be obnoxious. The number one device I see around myself that parents buy for young kids is an iPad. The Switch resembles closely to an iPhone/iPad sort of device, and the games on it would intrigue kids like they are intrigued by home consoles and handhelds. On top of that, $300 competes very well against expensive tablets like the iPad.
Personally I think if it can continue the core gamer/family friendly gaming device, this thing could possibly (personally I say easily) beat the Wii. The PS2/DS sales I think are actually achievable, but not likely. For now I think Nintendo is in a good place and keep the momentum of the Switch at full speed.







