No it does not need a big surprise. The system is a hot commodity right now, and the holidays won't change that.
What it will need between now and Jan 1st is either at E3 or a Nintendo Direct to showcase its 2018 line-up of games. That is a major flaw that Nintendo has. They tend to not want to announce games until they are near completion. While yes its nice to hear of a game and get to play it 3 months later, it's even better to know that you and others are planning on supporting the system in the future.
ESPECIALLY after a failure like the Wii U. No one is blaming Nintendo for dropping support of that system and moving on to the Switch. It was a failure. But people remember the long drought of no games. They want to know that the new Switch will have games coming out past 2017.
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