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The key for Sony is that they have Japan and right now Japan is producing hits. Sony doesn't have to do anything to get those games exclusive on their system and MS has to move the Sun and Moon to get them on theirs. There is nothing MS can do this gen to turn those tables around. MS would need to be able to get exclusive PC content on their system to even notch Sony at this point. E3 will not make or break MS as I believe they will have a solid conference but this gen is over. Sony will remain the run away favorite for the next 3 to 4 years before the next system drops. Once that happen, MS, Sony and Nintendo will have a chance again to either succeed for screw up.