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GribbleGrunger said:

"Hack and slash games tend to not do so well in Europe, so the narrative this time around will make a big difference. European gamers love narrative games. And Singstar."

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Sony will also be pushing its partnerships, "We have a Call of Duty partnership, a Destiny 2 partnership, Red Dead partnership with Take-Two and Star Wars with EA," says Ryan. While unwilling to specify the nature of these deals, it's likely we'll see trailer premieres at the very least.

The addition of Singstar at the end of that first sentence seems almost comical.

Also, good lord are they pushing their marketing machine in to overdrive. With the annouced Fifa deal, they have all the the biggest third party titles covered.