I don't think xbox can win or do well anymore, sorry. It has hardly no exclusives compared to Sony and especially Nintendo, and now that Nintendo has returned to being a powerhouse, xbox is going to stay in 3rd for a while and probably be in 3rd by a good amount by the end of this generation.
Unless they can buy up MULTIPLE 3rd party studios or create like 10 internal ones to create a ton of new ips, they are done. I say this having previously owned a 360 and playing Halo Reach like crazy on it (I don't hate xbox or its games).







