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No games.
Poor marketing.
Expensive dev kits.
Underpowered.
Expensive.
Poor online services. No invite feature, no communication
32GB storage for most expensive model which is suboptimal for going digital
Poor services in general. No refunds, no purchases tied to your account, rather on console

Vague name. 

Stigmatized branding. The Wii is frowned upon now. It was a fad that catered to kids, casuals and old people predominantly. Nobody cared anymore as they moved on to mobile (app store/playstore released in 2008), PC or another platform for gaming.