It's funny how some people still mention the lack of AAA third party games as a reason for the WiiU's failure. As if the Switch wasn't the perfect proof that Nintendo doesn't need them to sell consoles.
I do believe that the WiiU could have done better with a better name and better marketing. By using the Wii brand Nintendo tried to cater to a casual audience that had already left for mobile devices. For hardcore gamers who didn't grow up with Nintendo the image of the console was too kiddy and the consumer group of loyal Nintendo fans was just too small to make it a success.
Blaming everything on the gamepad is unfair. Most WiiU owners that I know love it, but obviously people who had never tried it needed to be convinced - with system sellers. They were lacking in the beginning due to Nintendo's double burden with the 3DS and some strange corporate decisions (no AAA launch game, multiplayer 3D Mario, too many 2D platformers). When great games like MK8 and Splatoon were finally there the damage was already done and the PS4 was selling like hotcakes. Only a huge price drop could have saved the WiiU at that time.
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