Release Scorpio for a price which seems insane but comes with T&C up the walls to get back the money, like €299 system but you sign a contract for 2-3 years of Xbox live gold at a high monthly price like they did back in the 360 era in the states.
Like this
https://www.theverge.com/2012/5/7/3004973/xbox-360-99-two-year-contract-launch
Or else have some megaton announcement of actual games or software for the X1 and by software I mean something along the lines of an open market on the platform such as allowing users to install other storefronts rather than just xbl on the machine but also have an option of linking it to users steam accounts.
I know both of these things are far fetched but the thread question is what can MS do to actually cause a bit of a stir in the waters which are very much settling now well above their necks, to shift things from the way they are going the answer to this has to be more than simply Halo 6 and Forza.... I want to say... 7? Gears 5, Blinx the timesweeper 3, fuck knows, but none of those are going to get peoples attention away from Switch and Ps4 right now I think, has to be MEGATON.
....
Maybe they announce the Orange Box 3 at E3
Left for Dead 3
Half Life 3
Portal 3
Team Fortress 3
Dota 3
All exclusive for the X1 (not even PC... the rage would be extreme but shit would sell consoles)
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