An attempt to justify partly why the U.K. is perceived to be one of the weaker markets for Nintendo.

[peachbuggy]

I'm not too sure about that. The wii captivated the British audience,  with most key franchises selling massive amounts, although it did so worldwide. As for your comment about the Xbox, i would agree it has much more brand power in the U.K. but i would argue the Playstation has even moreso. Also, the British perception is that Nintendo is in a distant 3rd place, particularly given the floor space devoted to their products at retail.