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Alkibiádēs said:

No, appeal translates to good or bad sales. If something has no appeal it won't sell well and vice versa. 

He didn't say "It has no appeal to me", he said "It has near zero appeal". 

He doesn't have to claim "to me" or "in my opinion" when the term is supposed to be a subjective one in and of itself. However, I'm not going to assume what he meant, just that listing off reasons why it appeals to you won't make it appeal to everyone or someone.