Anyone here that boycotting Ubisoft was pointless/useless right now?

[Erik Aston]

LordTheNightKnight said:

Erik Aston said:
This thread has helped me reach 2 conclusions.

1. DMJ is an ass.

2. A lot of people don't understand the word "boycott."

Honestly curious. What you you think it's supposed to mean here? 

How's that? What is boycott supposed to mean?

Boycott means you don't buy any of their products. Simply buying things you want and "boycotting" thing you don't want isn't a boycott. That's what everyone does all the time with every company and product. We call it a "market."

If you seriously want to send a message, you have to boycott Tenchu to put pressure on From software to ditch Ubisoft.

Now I suppose if you scream about the reason for the boycott from the rooftops, you could hurt Ubisoft's reputation. But still, that's not a boycott. That's just bad word of mouth. A boycott is supposed to strong-arm the company by directly impacting their bottom line. You aren't directly hurting their bottom line unless you don't buy the games you would otherwise.

This Ubisoft boycott is like a trucker protesting high gas prices by only buying diesel, and then painting "boycott gas" on the side of his trailer as he drives cross country.