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Wyrdness said:
The funny thing is it was often argued about NS' portability but it's that element and how it's executed that is causing a lot of appeal. I had to do some D.I.Y and move things around the house and couldn't play any of my home platforms but the NS which I just put on the table and had a brief play of BOTW for an hour while taking a break.

The way I see it the TV feature was it's most important.  They created a handheld by today's tech standards.  Basically what the vita would have been if it had a succesor.  

 

OT: 

good marketing ploy by Nintendo.  They've advertised in the past with footballers and they still are.  Must feel they get a good return from it.