crissindahouse on 11 May 2017
Did you mean games promotion or for the console? Because for the console they invested already a huge amount with Champions League ads and perimeter advertising.
Well, Sony didn't make these deals for PS4 PRO ads since they are Champions League sponsor since years but they used it for PS4 Pro ads pretty often this year.
I also think that "Dynamic 4K" is a pretty great advertising message. Most people will believe that it's like the best 4k you can get, even better as real 4k. It's "real 4k and dynamic at once!" for them 
As if the average dude would understand that dynamic means "not reaching real 4k from time to time" in reality.
