Ubisoft urges Sony to act on 'directionless' PSP

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Ubisoft: Casual audience is demanding more

The executive producer of Ubisoft's Games For Everyone range Pauline Jacquey has told CasualGaming.biz that young casual gamers are becoming more demanding – and pushing up the time and finance required for game development.

Speaking in an interview to be published exclusively on the site later this week, Jacquey said:

“When you’re reaching out to somebody who plays one or two games a year, it’s very easy. You don’t need to follow the rules of previous markets. But as they play more and competitors emerge, you have to rethink the way you do the games. The casual audience is becoming more demanding, for sure, and we need to make sure we’re proving more than what they’re anticipating.”

Wut? Ubi strikes again!