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Ka-pi96 said:
BraLoD said:

More like they realized about to finish the logo that bears suck and didn't have much time to make another one so they tried to hide the thing within the logo itself and that's how it got that way.

Nah, they clearly didn't think bears suck. Otherwise they wouldn't have lived in a city with this coat of arms...

I actually never noticed the bear hidden in the mountain on the Toblerone bar either but since it was invented in Bern it makes sense that the put a bear in its logo.