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They just need to continue marketing the same way and in the same style. There should be Switch commercials during the NBA Finals, various soccer events in Europe, in front of key movie blockbusters this summer, and during prime time TV shows.

And the commercials should continue to be in the same vein as the Superbowl and unveiling trailers.

FIFA Switch bundle for Europe I think wouldn't be a bad idea.

And yeah I probably would call Rockstar for a GTAV port. It shouldn't take long to do and they have the pre-requisite early momentum now to ask and be told yes. Those games aren't my cup of tea, but clearly it's a monstrous seller the likes of which hasn't been seen often (or at all) in this business.