Xbox isn't doing too hot. Microsoft can sell games therr to an audience of 30 million people at best. Controllers are being bought by PC gamers also and those folks most of the time have some serious cash to spemd for hardware. Add to that that the Xbox controllers are the de facto standard on PC. Only some edgy kids play with a DS4. Perfectly possible, but nobody except hipsters does it. Plus, the margin for profits is way higher with controllers. That elite thing probably costs 50 $ max to make, if not even less.
Sure, they could also bring their games to PC and expand the userbase and they are already doing that to some extent. But they really don't want to use steam, so nobody buys those. Controllers can be sold to anyone, even steam users.
Well, at lesst that's what coming from the top of my head. Probably complete BS, but who knows, right? =P
Official member of VGC's Nintendo family, approved by the one and only RolStoppable. I feel honored.
