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They should have done this a long time ago.

"What that tells me is that for the vast majority of consumers, 3D is an important feature."

This is patently false in my observations. I have a large number of friends and family that own a 3DS (mostly XL) and NONE of them ever use the 3D functionality. All the sales between the 2DS and 3DS line demonstrate is that most people prefer the clamshell form function for a variety of reasons. I bet at $50 less, the new 2DS will outsell its 3DS competitors if it had normalized color options. Its just a superior option.