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The smart phones prior to the iPhone were pretty terrible. The success of the iPhone is pretty much an indictment of how bad the competition was. Palm, MS, Nokia, etc have done a very bad job of making a user friendly phone that appeals to a broad audience.

Much like the iPod, Apple took advantage of the competition's weakness with the iPhone. I'm not seeing that same weakness with the DS. The DS is very user friendly and appeals to a broad audience.