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There's an article on Nintendo Life about how Nintendo of America are dealing with indie developers and Switch. It seems to be Nintendo are curating content rather than having a low bar to entry, but Nintendo of America lack the resources to deal with the amount of requests and communication they have from various indie developers.

Right now Nintendo seem to have a particular plan for what releases on eShop for Switch, and they're not (NoA in particular) doing a good job of communicating that to developers.