Fei-Hung on 23 April 2017
They need to focus on 2-3 products outside of PS and nail them in production and marketing like the PS4.
You barely see Sony advertise their TV, camera or personal audio divisions. It's a if they can only focus on one product at a time.
Even with their mobile phones, I think they need to look at them again and how to make and advertise them to make them more relevant. I can't see why they can't build and advertise them as the best mp3 player considering they have the Walkman reputation and keen one of the best audio divisions. They could literally make it a standard where they offer bundles where you get to pay a bit more and receive a decent pair of earphones / headphones.
