thismeintiel said:
Soundwave said:
Corporations like Coca-Cola have billions of dollars and in some cases billions of consumers to think about. Bill O' Reilly and his rinky dink little cable TV show that reaches a few million people in Hicktown USA (he averages 2.8 million viewers) is not worth tarnishing your brand over. There are a million other ways to advertise your product and plenty of other highly rated TV programs.
To be honest in the grand scheme of things, his ratings are not that impressive. A show like Supergirl which was lambasted for low ratings had about 2.2 million viewers on most nights, a hit TV show like "The Walking Dead" gets over 11 million just from the 18-49 demo alone.
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It is for a freaking cable news show. Did Coca-Cola even advertise on his show to begin with? Can't recall ever seeing a Coke ad while watching his show.
pokoko said:
Advertisers lost sales for dropping Glenn Beck? Seriously? I'd love to read the source for that.
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Two seperate stories there. The ones who dropped Rush lost business. The ones who "dropped" Glenn weren't even advertising with him to begin with, so it didn't really affect them or him.
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I know Mercedes-Benz and BMW dropped him like a rock. I'm just saying for big corporations like this, a 2.8 million viewership is piddly nothing in the grand scheme of things. If he thought he could do whatever he wanted and never get fired, I think he's been proven pretty wrong.
