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Soundwave said:

Zelda having a greater than 100% tie ratio (lol) shows that the system is appealing to really core gamers IMO.

Nintendo should not forget that, and they should in fact double down on that and market heavier to that audience like they have been.

You don't need a Wii Sports or Brain Training to have great sales, the reason is Switch has functionality the PS4/XB1 simply can't have that is easily understood by everyone. So Nintendo doesn't need to bend over backwards and try so hard to manufacture a completely different audience from their rear end. The Switch is unique by the simple virtue of its design, nothing else is needed. 

Disagree, Zelda BotW is type of that's actually appealing to much wider audience than just core gamers, I saw very positive reactions about Zelda BotW from casuals gamers also, and that's biggest strength of Zelda BotW, it's appealing to very wide audience than just core gamers.

It's obvious that Nintendo targeting all audience, not just really core gamers, Switch looks like mass market product like Wii was, not just really core gamers audience.