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spemanig said:
Mario Kart will carry the momentum. Then Arms. Then Splatoon 2.

They need an Arms direct before launch, though. Likely in late May/early June before E3.

Why not bring the hype for Arms and Splatoon 2 at E3 itself?  Amrs launches like the next day and Splatoon a few weeks later.  That way the excitement can translate more immediately to purchases.  Sort of an impulse thing.