Soundwave said:
It isn't really that different initally when you market to *adults* and make your system towards them. Nintendo marketed during the NFL Superbowl, which was big. They used commercials that were relatively cool and aimed at that audience. That audience, they're adults, they don't need mommy and daddy to buy them a system for Christmas, they have their own money. All you need to do is excite them, and Zelda: BotW did that. That's all you need. Those people can buy anything, doesn't matter if it's March or April or December. That's the bonus of being able to get into that audience. |
Well no, it doesn't matter who you target, the Holidays are a period where people are most readily parting with large sums of money. Best way to put it is that in the Holidays, the hundreds of dollars are *going* to be spent and you are competing to be the thing they are spent on. In March, people don't normally spend hundreds of dollars, so you are competing largely against their own apathy or defensiveness against spending. In short, you are fighting to get them to actually spend the money in the first place. Which is a significant difference and what makes this impressive as Nintendo convinced this many people to spend 360+ in a period when they normally avoid sizable spending.
