Switch costs ~$257 to build and 30MM sold through 2018

[Normchacho]

Miguel_Zorro said:

Normchacho said:

I'm sure it depends on the retailer...but that's not my experience. I work at Target and we make like...$15ish dollars on a new game and 5-10% on a new console.

Hell, We get PSVRs for $365 last it I checked.

It's the same thing with TVs. We make some money on them, but way more money on accessories.

Yes, I'm sure Target would have some good buying power.

The TV thing is interesting.  For the last two TVs that I bought, I know that the price I paid was below the retailer's cost.  They're counting on people buying TV stands or HDMI cables.

Yeah, it's not much. For instance we sell a particular TV (the last one I've actually seen the cost on) for $1199 and we make like $80 on it. Now, if a TV is on sale then the store is almost 100% losing money on that TV. The goal there is just to get people into the store and shopping.