I find it strange that some people are saying they hope for a price cut soon (this year). It came out a month ago!!!! It is sold out everywhere. A price cut this year would be the number one stupidest thing Nintendo could do. A price cut will come when sales start to become lackluster. I'd guess price cut to $250 in 2019, maaaaaybe for holidays 2018 but I suspect the Switch will sell very well so I very much doubt they'll need to sales boost from a price cut until 2019. I also don't get the people saying it is too expensive, which are the same people, I think $300 is a perfect price for it, and judging by this analysis of the cost to make the Switch it would seem it is a perfect price from a cost perspective for Nintendo as well. It is a very powerful handheld system, that doubles as a moderately powerful console, with touch screen, with controllers that can be formed to be 1 or 2 build in controllers. Welllll worth $300.
They are marketing it as a console right now because they are looking to pick up console sales for it. It is a cheap new console right now but is expensive for a handheld. In a couple years once they get the price under $250 they'll probably start to market it more as a handheld to get the tens of millions of 3DS users that haven't yet switched over to start to switch over. Anyways, the cost makes sense given that it is a super powered handheld with two motion controllers, a touch screen, and a dock to make it a console.
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