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sundin13 said:

This shouldn't really come as a surprise. Jim Sterling has a personal vendetta against the idea of objectivity and hes made a few videos about how he thinks objectivity is ridiculous. 

I personally disagree with him quite strongly on this point and it is one of the reasons I don't really like his reviews. He sometimes focuses too much on what annoys him personally while putting on a hypercritical lens which can blow up the most mundane of concerns which may not bother anyone else, while on other reviews he brushes over issues of a similar size because he feels like it. There isn't really any consistency, and as such his reviews aren't consumer-centric (despite him acting like the consumer's champion). If you want to know how Jim feels about a game, his reviews do that for you, but if you want to know if a game is good...not so much.

From what I can tell, that is what he is going for, so to each his own, but I don't really like it...

That's the reason I don't care anything for Sterling's work.  The emphasis is on him and his opinions, not the game or content he's discussing.  If I were a Jim Sterling clone, sure, then I might be interested, but I'm not.  With reviews, I'm looking for information that I can apply to my own likes and dislikes, so I want the filter to be as thin as possible.  

There are TONS of people who care more about being entertained, though, which is completely fine.  It's just not what I want.