Because men secretly want to wear womens clothing, but they are afraid because of breaking social norms, so they do the next best thing and try to tell women what to wear so they can see them in their favorite feminine outfits or they just try to deny the women any kind of nice or revealing clothes because they can't have them either.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’







