pokoko said:
I would agree with that. When you have a global approach to selling your product then I think it's more logical to spread out your releases. We're also talking about a period with price cuts and sales such as Black Friday. That means we're probably dealing with the lowest margins of the year. My own belief is that sales during the holiday season will mostly take care of themselves. Building a lead the rest of the year against substantially less competition is a good way to gather momentum. I've managed seasonal businesses before. Customers are going to come during your busy periods no matter what. I was more concerned with running promotions and generating exposure during the slow periods. That's not the same thing as consoles, of course, but I think keeping a steady stream of positive mind-share is important for a brand. |
Well it's not just price cuts, it's also about spending. Consumers just spend so much more. That is why price cuts happen then, because people are more willing to part with money so you are competing to be the thing they by, for their attention, cause they are going to buy something.
Which is why this is relevant to all the discussions abot the Switch and how much March impacts it. The price of the Switch is relatively reasonable for a launch price for a console on its face. The PS4 was effectively 460 after all. But in March, 360 is asking a lot of the average consumer. Which incidentally is also why Nintendo can get away with a thin launch lineup: people aren't *looking* to spend another 60 to 120 after spending 360. In the Holiday period people spend hundreds and hundreds sometimes thousands, they are looking to buy, whereas in March you are competing largely with their own resistance to spending at all.
Basically, 360 is asking a lot in March but in the Holidays it's mearly a statistic.
