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Yerm said:
pokoko said:

Of course they understand.  There are a million other games they can play to pass the time that cost much less.  There is no reason for most mobile users to over-pay in a crowded market-place.

mobile gamers will pay up to $50 to fill up energy bars just to play F2P games for as little as half an hour, but $10 for an entire completed game with no micro transactions suddenly becomes too much for them. they give in to cheap marketing tactics and tempation, and do nothing BUT overpay.

That's not the average user and you know it.  Recent data has them spending less than $100 per year in-game.  The people spending big on mobile games are probably the ones buying this game, too.