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I remember shinobi602 mentioning how Microsoft Corp is tightening the purse strings on the Xbox division, so there is likely a limit to how much the division can do. We'll probably see MS getting marketing rights to a big 3rd party game like the new Assassin's Creed and a bunch of partnerships. However, MS needs to do way more than that, especially when it's not just Sony who's bringing the heat, but also Nintendo.