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Zekkyou said:

I didn't say it wouldn't have an effect, i just disagree with the amount of weight you're putting on Horizon itself. If Horizon was a multi-platform title that managed to push 15 - 20 million copies, then i'd agree its effect would be substantial. You're right that gaming hasn't yet had a female focused AAA title achieve truly huge success (off the top of my head, i think FF13 has the record at 8m+), and one is likley needed to really kick start a larger push, but i don't see Horizon being it.

It could be argued it'll effect Sony themselves, but they've already had several such titles in development for a while now. They seem less concerned about if a game has a male or female lead, so much as just letting their developers tell their stories. I think that's the best way to do it.

As a side note (because i'm not sure if you misunderstood me, or i'm misunderstanding you), when i say the "media" i'm not talking about people like Anita Sarkeesian, but the media as a collective. Publishers absolutely do care what the media says, many even use review scores as the basis for their developers getting bonuses. To have more female titles, we need publishers to know it won't effect their bottom line. To increase the chances of that happening, we need them making more of those titles. To make them do that, they need to see it as less of a risk. I think the media is slowing that process.

It's worth adding here that when I say "Horizon", I'm not necessarily always referring to Horizon: Zero Dawn, but often to Horizon the franchise. We already know that a sequel starring Aloy is in the works and the saying is that if the first installment is a hit, the sequel will probably be a bigger hit. Even as things stand though, Horizon: Zero Dawn may be well-positioned to at least approach the record you referenced eventually.

As to the media, yeah it's possible that reporting on phenomenon like Gamergate may possibly have negatively impacted the reputation of games as a medium by painting gamers with a broad brush sometimes, but at the same time, I also think that that section of the gaming population deserved to be criticized and shamed. I wish the media didn't paint gamers with such a broad brush sometimes, but I also hope that we're not just passing the buck and being like 'the next time something like that happens, nobody should say anything'. And I don't see why the opinions of male gamers have to be the only ones that publishers concern themselves with anyway. You mentioned the example of Final Fantasy XIII selling 8 millionish units. Well one-third of those units were sold to female players.