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User accounts shareable across multiple devices (one active log in at a time would be fine if Nintendo doesn't want a single license being used simultaneously by multiple players on separate devices), cloud storage for game saves, settings, etc. trial access to games, preferably new releases (which would be anything published on the Switch currently) would be a good start.

If Nintendo wants to charge service fees for online access/play, then they need to give their consumers a real service rather than just unlock online play from behind a pay wall.

Fortunately, there are already two well developed services in PSN+ and XBLG for Nintendo to try and match if value is what they want to give their customers.