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Hephaestos said:
I personnaly fail to see how putting a PC into a small box, selling them and then getting royalties on games and on live subscription can make you loose money....

  Lots of ways you can do it.  For example you could try:

Putting a $600 PC in a box and selling it for $300.

Or try paying millions of dollars to developers to make exclusives for your box and then not have those exclusives sell.