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Intrinsic said:

At launch the PS4 was found to cost around $381 for sony to make. In that cost estimate processor and ram were the two single most expensive things. Both combined amounting for almost $240 of that $381 cost.

Between then and now, the amount of Ram modules on board has been cut by half (from 16 modules to 8) and the processor has shrunk to a smaller process. These two things alone can now cost as little as $100 combined for sony.

Other gains across the board; better compononet integration, smaller cooling array, removal of the optical port, smaller PCU and smaller chassis.... all yeild gains too. 

So its my personal estimate that he PS4 probably cost sony around $180 right now to make. And its probably been costing them that since around august last year.

I am also convinced that this year we will see the PS4 come down in price to $199. Maybe even as early as E3. But definately this year, and the PS4pro drop to $299.

 

Intrinsic said:
SWORDF1SH said:

I would need to know what the costs are for shipping and taxes. We are talking about a product that ships hundreds of thousands units a month, it can't add on that much per unit. How much do Sony sell them for to retailers? Being high volume I wouldn't of thought that the cut per unit from factory to customer for each middle man isn't $150 worth. 

 

You are right... the per unit cost of something like this doesn't add up to much for comapanies like sony. 

Take a 40ft container. You could probaby fit at least 25k PS4s in there. The shipping cost for such a container is significantly lower for sony than what it is for say you or me. Cause it doesn't matter if you put only a pin in a container, yu pay a flat rate for shipping it. 

Now say it cost us $6k to ship that container (probbaly cost sony less then $3k for each one cause they have  contracts and ship in massive volumes), it would cost sony 0.24cents per unit on every PS4s shipped. That number will probably come up to $1 when you add moving to and from ports to stores... but again, even things like those are all under contract with other companies so would cost them way less than it would cost us.

And remember, I evcen made my calculation using the absolute worst that it would cost to ship a 40ft container, and not wht sony would pay for the same container.

Thank you. These 2 posts seem more realistic to me.