11 million Blu-Rays is NOTHING. Nothing. It means nothing. Don't get so excited, boys.
Check this link, for example:
http://www.the-numbers.com/movies/2007/HPOT5-DVD.php
Harry Potter and the Order of the Phoenix ALONE sold 10.7 million on DVD. 11 million in sales out of ALL the titles? That is so insignificant to the total market. It's a drop in the bucket.
Blu-Rays are awesome, but it will take YEARS before they have a chance to become a dominant force.







