I don´t think so..... That game seems so weird.
I´d like to try it first before jumping on conclusions, but I do think that the advertsiments we´ve seen won´t help much. This game many only find sucess with some good word-of-mouth, i.e., if people really enjoy it and start to putting videos on youtube of their gaming sessions and recommending it on blogs etc. Something like what happened with the first Just Dance.