Scenario: You are the CEO with a 5 Year contract with one of the Big 3.

[Fei-Hung]

Xbox since it would be more of a challenge.

I would make sure I spread the release of exclusives over a full three year period, and release at least 5 exclusives a year.

I would also bring back old It's such as Otogi, Jade empire, Conker, Banjo, Perfect dark and invest in new IPs.