Pretty sure they are thinking about providing fun while keeping their game prices and not dropping it, overpricing their hardware, making paid DLC (even on physical form to dramatically boost the price), and now also charging for online.
Meanwhile if you want to be on top, and not further and further away from it, as he also said, you have to be unique, so as Sony has been on a constant winning over competition, they are the most unique console maker out there.
Companies are greed, they exist to make money, that's about it. Thanks for sharing, Mr. Miyamoto.
You must have missed the PSP, PS3 and PS Vita getting trounced by Nintendo consoles.
"The strong do what they can and the weak suffer what they must" - Thoukydides